Award-winning architects, outdated website
ALKF+ is an award-winning architecture firm in Hong Kong with 200 staff. For architects, aesthetics are part of the business, yet the old website looked outdated and did not show a firm that sets trends. They came to Align for a new design that tells their story.
Clients who work to the last minute
Architects spend most of their time chasing deadlines and keep revising until the last minute, so getting the ALKF+ team to sit down and review was hard. We started with a very clear brief that summarised all their references and ideas, and the designer and project manager used it to steer the project.
Many voices, one set of decisions
We also set a fixed meeting time for the whole team. Architects work in teams, and with many people commenting, the feedback had to be sorted together. A live Figma prototype that behaved like the real site helped them picture it and decide faster, and every deadline had a clear date and time.
30% more on-site traffic
After a year-long delay on the client's side, the site launched and everyone was pleased with it. It has raised on-site traffic by 30% and given ALKF+ more confidence when meeting potential clients.
