Made legible to the machines
Clean structure, schema that matches the page, and answers written where an engine can lift them. That is what gets you quoted instead of merely crawled.
GEO
People now ask ChatGPT, Perplexity and Google’s AI Overviews instead of scrolling ten blue links. Those engines read, summarise and cite a small handful of sources. Generative Engine Optimization is the work that makes your brand one of them.
Why Align
Four things that decide how the work turns out.
We measure citations, not vibes
We ask the engines the questions your buyers ask, log who gets cited, and re-run it on a schedule. You see the answer change or you see that it did not.
GEO sits on top of real SEO
Crawlable, fast, well-structured pages are the entry fee. We do that work too, so GEO is not being bolted onto a site the engines struggle to read.
We rewrite the pages closest to the line
Not a site-wide rewrite. The pages already surfacing for your topics get the work first, because that is where a citation is one edit away.
Written to be quoted
Clear claims, named sources, stated expertise. A model lifts the passage it can stand behind, and that is a writing problem before it is a technical one.
By the numbers
Start a project
What the work adds up to.
4
AI engines tracked
ChatGPT, Perplexity, Google AI Overviews and Gemini.
30%+
Average organic lift
Measured six months after the SEO groundwork ships.
95%
Client retention
Most partnerships run past year three.
What we deliver
SEO got you ranked. GEO gets you quoted.
In practice
What the work looks like up close.
Written so a model can stand behind it
Specific claims, named sources, stated expertise. An engine quotes the passage it can be accountable for, which makes this a writing problem first.
Watched, because the answers move
AI answers change week to week. We track how the engines describe you and fix the pages behind a wrong answer.
The process
How it actually runs.
Discovery and search goals
We start with your brand, your audience, and the questions you want to be the answer to.
AI search audit
We ask the engines about your category and record who they cite today, and why.
Entity and topic mapping
We define the topics, services and expertise you should own, so engines connect them to your name.
Content structure for retrieval
Headings, summaries and internal links, shaped so a model can lift a clean answer out of the page.
Machine-readable markup
Schema and metadata that state plainly what your pages are and who stands behind them.
Trust and proof signals
Specifics, sources and named authorship. Engines quote what looks accountable.
Rewrites where they pay
The pages closest to being cited get rewritten first, not the whole site at once.
Citation tracking
We re-ask the engines on a schedule and report where you now appear, and where you still do not.
Continuous improvement
AI search changes month to month. The work keeps pace with it.
Selected work
See all work
Where this has gone before.
What you get
What lands on your side.
- A map of who AI engines cite in your category
- Content restructured for retrieval
- Schema and machine-readable markup
- Stronger authority and proof signals
- Rewrites of the pages closest to being cited
- Citation tracking across ChatGPT, Perplexity and AI Overviews
- A clear read on where you appear and where you do not
Who it’s for
Best fit if this sounds like you.
- Brands that rank well but never get quoted
- Businesses watching organic clicks fall while impressions hold
- Teams whose buyers now start in ChatGPT or Perplexity
- Companies in categories where AI answers already dominate
- Brands with deep expertise that engines cannot currently read
- Anyone who has done SEO properly and wants the next layer
Clients
Who we do this for.
“Their work has been outstanding. They understood the audience faster than we did.”
Cadi Kadlecek, Director of Marketing, Data Society
“We were 100% satisfied with Align’s level of professionalism and commitment. They literally became a part of the team!”
Social enterprise
“They are patient and willing to learn our business to provide depth in the outputs.”
Industrial chemical distributor
Questions
Asked often enough to answer here.
What is GEO, and how is it different from SEO?
SEO works to rank a page in a list of links. Generative Engine Optimization works to get your content retrieved and quoted inside an AI answer, where there is no list. The groundwork overlaps; the structure, the proof points and the way facts are stated do not.
Do we still need SEO if we do GEO?
Yes, and GEO does not work without it. AI engines lean on the same crawlable, well-structured, credible pages that search has always rewarded. GEO is the layer on top: it decides whether a model can lift a clean answer out of a page it already trusts.
How do you measure whether GEO is working?
We track how often your brand and your pages are cited in AI answers for the questions that matter to your business, and which competitor shows up when you do not. That sits alongside the usual search and traffic reporting.
Our impressions are flat but clicks keep falling. Is that GEO?
Often, yes. When an AI summary answers the question at the top of the page, people stop clicking through. You keep the impression and lose the visit. The response is to become part of that summary rather than the link below it.
How long before we see anything?
Structural work shows up in the engines within weeks, because they re-crawl often. Becoming the cited source for a competitive question takes months, and depends on how much authority you already have on the topic.
Can you guarantee we will be cited?
No, and nobody can. The engines do not publish their ranking logic and they change it without notice. What we can do is track where you stand today, fix the reasons you are not being quoted, and show you the movement.
Other services
The rest of the work.
Branding
Strategy, identity and the rules that keep it consistent once the team grows past you.
Website
UX and interface work that turns a positioning line into pages people actually finish reading.
SEO
Technical fixes, topical coverage and content that compounds, measured against revenue, not rankings alone.