A Comprehensive Brand Guidelines Resource



WWF’s website is dedicated solely to their brand guidelines, serving as a comprehensive resource for understanding and utilizing the WWF brand effectively. It provides detailed insights and instructions on the correct application of the WWF brand identity, ensuring consistency and accuracy across various communications and materials.


Working with WWF posed challenges in ensuring high website speed, top-notch security measures, user role division for admins, and providing multilingual support. Balancing these aspects required careful attention to detail and robust solutions to meet WWF’s standards.

Results Achieved

  • Individual User Functionality: Allocated different functionalities for each user, enhancing operational efficiency within the platform.
  • Improved UX Design for Increased Conversion: Enhanced user experience (UX) design to boost user engagement and conversion rates, ensuring a smoother and more enjoyable experience for users interacting with the website.
  • Responsive Design for All Devices: Ensured the website’s responsiveness across various devices such as mobiles, desktops, and tablets, making it accessible and user-friendly on any screen size.
  • Invested in Storytelling: Focused on compelling storytelling elements to captivate and engage users, fostering a deeper connection with WWF’s mission and initiatives.
  • Optimized Website Speed: Enhanced website performance by optimizing speed, ensuring swift loading times for improved user experience and engagement.
  • Multilingual Capabilities: Implemented multilingual support, enabling users to access content in various languages, catering to a diverse audience.

These efforts collectively aimed to elevate WWF’s internal website, providing a secure, user-centric, and engaging platform for its users.