Introduction
The WWF website project serves as a comprehensive resource for the organization’s brand guidelines. It offers clear instructions and practical guidance to help users understand and apply the WWF brand identity effectively. By providing detailed insights, the site ensures the consistent and accurate representation of the WWF brand across all communications and materials.
“Align team’s expertise and swift response ensured a smooth and impactful refresh.”
Adriana Trocea
Brand Manager, Brand WWF International
Challenges
The project entails developing the WWF Brand website on a secure, robust, and user-friendly Content Management System (CMS). The new platform will empower the international WWF brand team to easily maintain and update the website, ensuring seamless content management and long-term scalability while prioritizing security and performance.
Results Achieved
● Enhanced Security: Successfully developed a secure website that protects sensitive content and ensures safe user interactions.
● User-Friendly Design: Created an intuitive interface that allows the WWF brand team to easily edit content, update images, and add new pages without requiring technical expertise.
● Multi-Language Support: Integrated multilingual capabilities to cater to the diverse global audience of the WWF brand.
● Multi-User Access: Implemented a robust system for multi-user access and permissions, enabling efficient collaboration while maintaining content control.
● Increased Engagement: Achieved an impressive milestone of 20,000 users per month within six months of the website’s launch.
Credit
Creative Director
Luan Jenkins
Project Manager
Van Pham
Front-end Developer
Sammuel Nguyen
Back-end Developer
Sammuel Nguyen
