Introduction
TrueCare Medical is a patient-centered healthcare clinic located in Lilburn and Suwanee, Georgia, offering both Medical and Aesthetic care for adults 18+. Founded in 2022, the clinic focuses on providing compassionate and personalized care that supports long-term health and well-being. TrueCare is led by an experienced and empathetic medical team who takes the time to listen and understand each patient. By combining trusted medical care with modern aesthetic services, TrueCare Medical creates a supportive and comfortable healthcare experience.
“They are trustworthy and sincere!”
Mr. Thinh Truong
Manager of TrueCare Medical
Challanges
As a healthcare brand, TrueCare Medical’s website was designed to be simple, clean, and clear, helping build trust from the first interaction. The structure clearly highlights the two core categories — Medical and Aesthetics — while also making it easy for users to find and choose between the clinic’s two locations in Lilburn and Suwanee, Georgia. The design follows TrueCare’s brand guidelines, using blue to convey trust and professionalism, and gold to reflect warmth and care. The result is a calm, user-friendly experience that supports both clarity and confidence.
Result
Designing a website that is simple, clean, and clear, yet still visually engaging, was a key challenge. Another challenge was creating a user experience that helps visitors quickly understand TrueCare’s two core service categories — Medical and Aesthetics — without overwhelming them with information. The final challenge was using subtle and thoughtful calls to action that feel professional and appropriate for a healthcare clinic, while still guiding users to take the next step with confidence. Align worked closely with the client to deliver a refreshed website with a new look and the essential features required to meet their goals.
Credit
Creative Director
Luan Jenkins
Project Manager
Yen Dang
UX Designer
Sa Luu
Front-end Developer
Joe Pham
Back-end Developer
Joe Pham
