About Nafoods Group
A Seed Sprouts Success: Align & Nafoods Grow Together. Nafoods, once a tiny seed, is now a flourishing garden thanks to Align’s design expertise. We crafted captivating event materials (imagine vibrant posters and standees!) that unlocked Nafoods’ brand potential.
Challenge
Align worked with Nafoods Group to take over their print, packaging projects. We first designed event materials such as posters, standees, banners, and brochures. After that we help Nafoods launch their brand and packaging in the Russian market. The market has grown tremendously with many million dollars in growth after Align’s help in the design of the packaging and print materials. Align also worked with Nafoods to help develop a new market in Vietnam to sell seeds, baby plants and fertilizers to Vietnamese farmers.
The website
Align helped Nafoods Group design and develop their website for selling to Vietnamese farmers seeds, sapling and fertilizers. This new market had its challenges because farmers in Vietnam are mostly outside and most are not used to operating with a computer or smart phone. Align needed to consider these factors to make the website load fast, intuitive and ordering process simple.
Organic look and feel
The design focus on creating an organic feel that mirror the feel of nature. Unlike most agriculture website in Vietnam, however, the information and layout is simple and organize – allowing the farmers to have a different perspective and appreciation for the detail given to the website.
Location lookup
Because farmers are not used to shopping and buying online – the buying experience had to be tailored towards them. Align created a map so that it was easy for the farmers to lookup stores that had their product and then order through the phone – which is the most convenient and best user experience.
