Introduction
Epilogue Systems is a company that provides digital solutions to reinvent workforce productivity. Epilogue enhances employee performance with Opus, an award-winning digital adoption solution that is the first truly Cloud/SaaS built for the critical and complex applications used by medium-sized to enterprise entities.
Challanges
Prior to partnering with Align, Epilogue Systems relied on personal blog posts that lacked a focus on Search Engine Optimization (SEO). This resulted in minimal to no website traffic, hindering their ability to reach their target audience. Recognizing the importance of SEO in the competitive IT and digital advertising landscape, Align conducted in-depth keyword research. This valuable data empowered them to develop SEO-optimized blog posts, prioritizing organic search traffic and strategic backlink acquisition.
Result Achieved
The partnership with Align yielded remarkable results within just six months. Website traffic witnessed a steady and significant rise month-over-month. Organic search traffic soared to nearly 3,000 visits, showcasing the effectiveness of the implemented SEO strategy. Backlinks, a crucial ranking factor in search engine algorithms, saw a phenomenal increase. The overall metric for backlinks across all regions climbed to an impressive 5,200, with each article boasting an average of over 500 backlinks.
Overcome
Epilogue Systems’ case study exemplifies the transformative power of SEO-driven content marketing. By collaborating with Align, they achieved substantial growth in organic search traffic and backlinks, solidifying their online presence within the competitive digital adoption platform market. This strategic partnership empowered Epilogue Systems to connect with a wider audience and showcase the value proposition of Opus, ultimately propelling their business forward.
Credit
Creative Director
Luan Jenkins
Project Manager
Yen Dang & Van Pham
UX Designer
Trieu Anh & Sa Luu
Front-end Developer
Sammuel Nguyen & Joe Pham
Back-end Developer
Sammuel Nguyen & Joe Pham
