Introduction
Bonchon Singapore is a testament to the global appeal of Korean cuisine. Specializing in succulent Korean Fried Chicken hand-glazed in their signature sauces, they offer a delightful fusion menu that has captivated Singaporean taste buds. With five outlets across the island nation, Bonchon Singapore has established itself as a favorite. However, their online presence needed a refresh to match their delicious offerings.
Challanges
As a franchise restaurant, Bonchon Singapore needed a website that resonated with a diverse Singaporean audience while maintaining brand consistency across all locations. Their existing website lacked visual appeal and user-friendliness, failing to capture the vibrant energy of their brand and entice potential customers.
Result Achieved
Through collaboration with Align, Bonchon Singapore launched a brand-new website that perfectly reflects their identity and streamlines the user experience. The dynamic and youthful style utilizes a combination of vibrant colors and playful pen-style fonts, catering perfectly to their target demographic – young, tech-savvy individuals. The website prioritizes ease of use, allowing users to effortlessly navigate and find crucial information such as menus, ordering options, and store locations.
Overcoming Obstacles
Bonchon Singapore’s website revamp, spearheaded by Align, demonstrates the power of strategic web design. The new site not only maintains brand unity but also attracts new customers with its fresh, user-friendly approach. This online transformation ensures that Bonchon Singapore’s digital presence remains as crispy and irresistible as their signature Korean Fried Chicken.
Credit
Creative Director
Luan Jenkins
Project Manager
Yen Dang
UX Designer
Sa Luu
Front-end Developer
Sammuel Nguyen
Back-end Developer
Sammuel Nguyen
