We provide a full brand solution through our 3-phase process: Strategy, Design, Development.
The roadmap
Understanding You
We start by understanding your history, your clients, and your vision for the brand. We want to know what you aspire to achieve and how we can help you get there.
You may have a really good story behind the original branding but have not been able to communicate that through to your clients. We can help you deliver the message.
Market Research
Gaining Market Insights: We delve deep into your industry and competitors to uncover trends, visual styles, and branding elements. This research guides us in crafting your unique brand.
Create Your Brand Brief
Defining Your Essence: Together, we define the essence of your brand, summarizing its purpose, audience, and unique selling points. This brand brief serves as our compass.
Setting Guidelines
Color Palette: We establish a primary and secondary color palette to reflect your brand’s creativity and innovation.
Typography: Fonts for headings, subheadings, and body text are selected to maintain a consistent and professional appearance.
Logo Usage: We define how your logo should be used, ensuring it looks its best in every context.
Visual Elements: Guidelines for imagery, icons, and additional design elements are provided to maintain a cohesive brand identity.
Tone of Voice: We describe the tone and style for your written content, ensuring it aligns with your brand.
Design Principles: Layout guidelines for digital and print materials are established, emphasizing clean, creative design.
Application Across Media: We provide examples of how your brand elements should be applied to different materials, from business cards to websites and social media.
Crafting Your Logo
A Logo That Speaks: We design a logo that represents your brand’s core values, creativity, and alignment. We experiment with various elements to create a visual identity that’s uniquely yours.
Typography Matters: Fonts and typography styles are carefully chosen to resonate with your brand’s identity.
Feedback and Refinement
Your Input Matters: We value your feedback and ideas. Together with our team and trusted advisors, we iterate and refine the brand elements until they’re perfect.
Ensuring Legal Compliance
Protecting Your Brand: Steps should be taken to ensure that your logo and slogan do not infringe on trademarks or copyrights. Your brand’s intellectual property should be safeguarded and we can refer you to the exact place that will deliver.
Brand Unveiling
The Big Reveal: Once we’re all satisfied with your branding materials, we unveil your new brand across all communication channels. Your brand is ready to shine.
Extending Your Brand Presence
After finalizing your brand, Align doesn’t stop there. We go the extra mile by designing additional brand applications to amplify your brand’s impact. This includes tailoring your brand to various touchpoints and mediums to create a cohesive and powerful brand presence.
